FOR IMMEDIATE RELEASE
“A brilliant idea!”
Historic Kennett Square Announces 2020 Kennett Brewfest Backyard Edition
The Kennett Brewfest has built a 23-year legacy as one of the region’s premier festivals for beer lovers. In addition to raising funds for Historic Kennett Square, a nonprofit that works to keep the vibrancy of our community alive, the Kennett Brewfest has always had one primary focus: to bring an unmatched beer-tasting experience to festival participants while celebrating the amazing art, science, and creativity of the brewing community. While the Brewfest will look different this year because of the COVID-19 pandemic, that focus remains unchanged.
Kennett Brewfest organizers are committed to keeping the spirit of the festival alive while also ensuring the safety of the Brewfest community—brewers, participants, and volunteers. After careful consideration, they’ve conceived a pivot that meets these criteria. Their “2020 Kennett Brewfest Backyard Edition” pivot offers the same high-quality beer that people have come to expect from the Kennett Brewfest while supporting brewers and giving ticket holders the ability to enjoy a variety of exceptional beers in the safety and comfort of their own backyards.
With the enthusiastic participation of 48 breweries, the Kennett Brewfest Backyard Edition will offer two different cases curated by the Kennett Brewfest organizing committee. This year’s ticket options will enable the purchaser to take home one or both of these limited-edition cases. Those beer-loving enthusiasts who choose to purchase both cases will be rewarded with 48 distinct beers from 48 outstanding breweries. The number of available cases will be limited, so organizers are urging beer lovers to act quickly when tickets go on sale in August. Ticket holders will be able to pick up their cases on Saturday, October 3rd in the same location as the regular Brewfest, 600 South Broad Street, Kennett Square.
Organizers and brewers alike are happy with this creative plan. Longtime Brewfest organizer and local architect Jeff Norman says organizers never considered simply cancelling the event, knowing they owed it to the brewers as well as to participants to find a solution. “Our pivot to the Kennett Backyard Brewfest will allow our loyal beer-loving patrons the opportunity to enjoy what will be, in essence, our legendary “Connoisseur Tasting” in a case—in the comfort and safety of their own homes among socially distanced family and friends. Forty-eight fabulous breweries will provide 48 different new and unique beers. What could be better than that?”
“This is a brilliant idea!” says Matt Katase, co-founder of Brew Gentlemen in Braddock, PA. “Love, love, love it. Fantastic, well done!”
Jim Adams, co-owner and head of customer experience management at West Chester’s Levante Brewing agrees. “Levante is excited to participate in the 2020 Kennett Backyard Brewfest,” he says. “We feel it demonstrates an innovative spirit to provide an exceptional craft beer opportunity for everyone but, most importantly, also demonstrates a focus on preserving the health and safety of everyone. When people find out about what we and other breweries are doing in partnership with the Kennett Brewfest, they’ll realize that this has never been done before and they’ll be excited!”
SingleCut Beersmiths, located in Queens, NY, has seen many different event coordinators in the region restructuring their events this year. “We definitely think the Kennett Backyard Brewfest is one of the most creative ones we’ve seen yet!” says SingleCut Beersmiths sales representative Tasha Laurenson.
“The Kennett Brewfest is also an essential fundraiser for Historic Kennett Square, a nonprofit that’s been supporting our local small businesses and wider community in countless ways for decades—and throughout these difficult past months as well,” says Norman. “I think it’s also important to point out that we were the first nonprofit-run festival locally that decided, many years ago now, to pay brewers for the beer. We’ll also be working once again with our amazing local partner, Waywood Beverage. This is truly a community event, and we know it’s more important than ever to support our brewers. We’re excited to give people the opportunity to support both Historic Kennett Square and the brewers—and also, of course, to enjoy a phenomenal selection of craft beers they’ll never see in these two unique combinations in mixed cases again.”
Stay tuned to the Kennett Brewfest website and social media pages for further updates and details.
Founded in 1986 as the Kennett Square Main Street Association, Historic Kennett Square is a volunteer driven, 501(c)(3) nonprofit organization, focused on Kennett Square’s economic well-being, historical integrity, programmatic development, vibrant culture, and urban hospitality.