FOR IMMEDIATE RELEASE
2020 Kennett Brewfest will be replaced with a “backyard brewfest” alternative
After careful consideration, the Kennett Brewfest organizers and Board of Directors of Historic Kennett Square have made the decision to cancel the 2020 Kennett Brewfest in its traditional form.
“We care deeply about the health and well-being of the community that has grown up around this event,” says “Brewfest King” Jeff Norman, local architect and one of the original Kennett Brewfest founders. “With COVID-19 restrictions still in place and the uncertainty surrounding pandemic-related health guidance for the fall, planning for the event presented too great a health and financial risk. We also knew that social distancing, limiting crowds, and mask wearing would take the heart and spirit out of this beloved social event.”
Now in its 23rd year, this premier brew festival has put Kennett Square on the map as a destination for beer lovers. The Brewfest paved the way for Kennett’s thriving brewery scene, which includes Victory Brewing Company, Kennett Brewing Company, Braeloch Brewing, and nearby Be Here Brewing. “2SP Brewing Company, with a brewpub location just outside the Borough, has been a longtime mug sponsor and supporter and a great addition to our community’s beer and dining scene as well,” says Norman.
The Brewfest has also raised considerable funds for Historic Kennett Square. Approximately one third of the operating budget for this important community nonprofit is raised through their Brewfest and Winterfest events. “The decision to cancel Brewfest was difficult but necessary,” says Historic Kennett Square Board President Tom Sausen. “Our primary concern is for our community—both those who have supported this event over the years as well as the talented brewers who have made the Kennett Brewfest what it is. We’re grateful to Jeff Norman and his committee for putting together a safe alternative that will allow people to enjoy the spirit of the Brewfest safely at home this year. We’re asking people to save the October 3rd date for this alternative and appreciate our community’s continued support of Historic Kennett Square during this challenging time.”
Organizers say more details about the backyard Brewfest edition will be released in the weeks to come. In the meantime, they say, stay tuned to the Kennett Brewfest website and social media pages for more information.
Founded in 1986 as the Kennett Square Main Street Association, Historic Kennett Square is a volunteer driven, 501(c)(3) nonprofit organization, focused on Kennett Square’s economic well-being, historical integrity, programmatic development, vibrant culture, and urban hospitality.